Web design blog

You’re probably wondering why I began this post with words “less means more”, I mean, this is not any popular phrase input by web users in search of information. To write it I was inspired by a book by Gerry McGovern “Killer Web Content”, where in one of the chapters entitled “Less means more” he describes a particular human gene, which sits in us from the beggining of humanity and screams more. In case of this book it’s about effective content, which generate incomes and catch people’s eyes, but the idea suits well to many domains of human life and also to the issue of positioning. Read More »

Thinking about novice webmasters I will show you today how to start a www server of www with PHP language and MySQL datas. Such platform is necessary both to testing or modifying well-known CMS systems (Content Management System – the System of content management) or also to work on personal PHP promissory notes it can be of use as a fully functional www server connected to the net (I however would recommend larger sinking in the subject for safety reasons – here however we will stick to the basics). There are ready-made packets under the windows system of ‘dwarf’ type, but as time goes by it can come out that they will bring us more problems than benefits, for example MySQL built-in in the well-known packet WebServ has great problems when we want to administer it from under the windows console, while the console itself in a standard configuration does not connect with the remote hostem. These are the reasons why I recommend applying original packets, what is more they are free and one can download them without any problems from the manufacturer’s site.

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Creating dynamic AdWords advertisements is possible thanks to dynamic keyword insertion function. Because some time ago I looked for the answer on this question unsuccessfully, I decided to write about this matter. However, I will not write about what an AdWords is and how it works, because firstly, I assume that readers of this article had already contact with this system, secondly there is a lot of articles on this subject in the net. One can often use the function of dynamic advertisement insertion to generating a huge quantity of advertisements on hardly related key words at the same time reducing costs and increasing effectiveness. The matter is actually simple, all you have to do is to insert in the advertisement title {KeyWord:default_title}, in the place of DEFAULT_TITLE we write the title, which will show up in case when the written by an internet user phrase will be too long. Before { and behind } we can also write down a usual text e.g. a company’s name. In case when the whole text will be too long, we can give up the default title and write only {KeyWord}. Thanks to this, the displayed advertisement will contain key words written by an internet user with capital letters, (if we want the words in the title written in small letters all we have to do is to change the command on {keyword} – you know what I mean) what is more key words will be in bold . Read More »

Continuing the subject of Advertisements in Google AdWord I will show you something which is worth paying attention to in order to spend money wisely on advertising campaigns using words which discourage to clicking, but be aware: they discourage only certain group of people who would not buy our product anyway, thanks to what we reach a larger number of potential buyers with the same money spend. Read More »