Web design blog

Continuing the subject of Advertisements in Google AdWord I will show you something which is worth paying attention to in order to spend money wisely on advertising campaigns using words which discourage to clicking, but be aware: they discourage only certain group of people who would not buy our product anyway, thanks to what we reach a larger number of potential buyers with the same money spend.

For example, you create web sites and we want to gain a customer so a mistake would be to put a title for our advertisement like this: Webdesign in practice, instead we can use a word which will discourage novice webmasters, who seek knowledge, not someone who will make them a website, this is why let’s use this sentence, e.g. Webdesign Cheap. The word Cheap will discourage someone, who is not willing to buy something as it works subconsciously: a man does not even think about it and his subconscious knows that he will have to pay.

Example 2: let’s suppose that we run a sale of BMW cars, we do not want to pay for numerous entries of people who only want to find the given model of car only to see it and dream about it, so we use do not use here a phrase like New BMW, but New BMW 5 – salon.

While creating Google AdWords campaigns for e.g. an internet shop it is good to use dynamic AdWords ads, we can create advertisements thanks to this on a principle: the customer is looking for something so he writes it down and we on the basis of defined earlier key words offer him the advertisement which he wrote in Google a moment ago and here appears this common mistake ,because we forget that not only the person interested in buying will search our product but also in the majority people looking for it because of completely different reasons, e.g. willing to find out something about it, and we can only add the word shop at the end and it is already known with what we have to deal with.