Creating dynamic AdWords advertisements and CTR increasing.
Advertising September 5th, 2009
Creating dynamic AdWords advertisements is possible thanks to dynamic keyword insertion function. Because some time ago I looked for the answer on this question unsuccessfully, I decided to write about this matter. However, I will not write about what an AdWords is and how it works, because firstly, I assume that readers of this article had already contact with this system, secondly there is a lot of articles on this subject in the net. One can often use the function of dynamic advertisement insertion to generating a huge quantity of advertisements on hardly related key words at the same time reducing costs and increasing effectiveness. The matter is actually simple, all you have to do is to insert in the advertisement title {KeyWord:default_title}, in the place of DEFAULT_TITLE we write the title, which will show up in case when the written by an internet user phrase will be too long. Before { and behind } we can also write down a usual text e.g. a company’s name. In case when the whole text will be too long, we can give up the default title and write only {KeyWord}. Thanks to this, the displayed advertisement will contain key words written by an internet user with capital letters, (if we want the words in the title written in small letters all we have to do is to change the command on {keyword} – you know what I mean) what is more key words will be in bold . Read More »
