skala[1]You’re probably wondering why I began this post with words “less means more”, I mean, this is not any popular phrase input by web users in search of information. To write it I was inspired by a book by Gerry McGovern “Killer Web Content”, where in one of the chapters entitled “Less means more” he describes a particular human gene, which sits in us from the beggining of humanity and screams more. In case of this book it’s about effective content, which generate incomes and catch people’s eyes, but the idea suits well to many domains of human life and also to the issue of positioning. Read More »